There are close to seven million women who’ve never picked up a club but quietly want to — and most of them have stayed on the sidelines for one reason: it doesn’t feel like the door is open to them.
Golf has a reputation for being exclusive, intimidating, and built for someone else. We’ve never believed that. Founder Brixton Albert grew up without country clubs or pricey lessons, just a love of the game and a conviction that it should belong to everyone — and that belief is still the DNA of how we build everything today. So instead of slapping a pink label on the same old thing, we built a beginner’s program around what actually helps people fall for golf: real instruction, a welcoming on-ramp, and the simple truth that you can’t love the game if you’re losing a ball every hole.
Chief Marketer took a closer look at how we’re making inclusion par for the course.
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About Performance Golf
Performance Golf generates over $125 million in annual revenue and has helped more than 1.4 million golfers improve their game with a clear, personalized path since its founding in 2016. With instruction from PGA professionals including Hank Haney and Martin Chuck, and forgiveness-focused equipment like the ONE Wedge, 357 Fairway Hybrid, and Click Stick training aid, Performance Golf delivers one connected system that widens the margin of error for everyday players and guides them step-by-step toward real, lasting progress.
Media Contact:
Nish Amarnath
LANECRAFT LAB
Email: nish.amarnath@lanecraftlab.com
Phone: +1 917 683 1953
